1. Choose the Right Image

• [ ] Make sure it actually supports your content
• [ ] Use high-quality, sharp images (no blur, no stretch)
• [ ] Avoid generic stock photos and make them your own
• [ ] Add overlays, crop creatively, or brand them in Canva
• [ ] Use custom photos, mockups, or branded graphics where possible
• [ ] Always check usage rights or licenses

2. Resize & Compress

• [ ] Don’t upload a 5000px image use https://imageresizer.com/
• [ ] Use TinyPNG, Squoosh, or ImageOptim to reduce file size
• [ ] Aim for under 150KB
• [ ] Convert JPEG to WEBP

3. Rename Your File Properly

• [ ] Use descriptive, keyword-friendly names
• [ ] Separate words with dashes (not_underscores). Example: edinburgh-modern-kitchen-design.jpg

4. Use the Right File Format

• [ ] JPEG for photos